NIKE
Signature movement
Experimental
Art director and designer

Walk the Talk We live in polarised times, and so do brands. Staying silent can trigger a boycott. Nike knows this, and has always chosen to take a stand. That instinct sharpened after Colin Kaepernick took a knee. The streets belong to everyone and no one which is exactly what makes them the home of protest. So: a sneaker that doesn't just carry a message, but leaves one. Research shows sidewalk materials can react to the heat of a shoe sole, making each footprint briefly visible before it fades. Your voice, written in light. Like most protests. A shoe that starts a movement, one footprint at a time.


























