DEPOP

Solving the issue of dirty parcels while celebrating a community-born circular packaging trend.

Agency: Art School

Client: Depop

Campaign, PR

Credits

Copywriter

Nico Collier Falcón - Copywriter

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Depop is a second-hand fashion marketplace where users can buy and sell pre-loved clothing. The platform has a strong focus on sustainability and circular fashion.

INSIGHT

The second-hand clothing community adores second-hand packaging. And in this amusing, viral trend hides a circular packaging solution embraced by our target group. By providing an opportunity to act sustainably, save money, and have a chuckle, shipping a unique package on Depop resonates deeply with our young target group.

CONCEPT

DEPOPCHIPS. Making clean and second-hand parcel bags that celebrate the circular fashion platform Depop provides. In collaboration with snack brand Popchips, Depop designs crisps bag that flips inside-out into a clean parcel for Depop. It comes with a post stamp, saving shipping costs, unnecessary parcel boxes and solves Depop users' dirty parcel problem.

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