RED BULL

Kama-Sitra. Increase the presence of Red Bull among students.

Agency: Young Dogs

Client: Red Bull

Campaign, PR

Young Dogs Cannes Gold Award

Credits

Copywriter

Katie Clarke - Copywriter

Publications

FONKMarketing Report
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Increase the presence of Red Bull among students in moments of need. Red Bull vitalizes body and mind. This extremely fun briefing lead to a Young Dogs Cannes Gold Award with Katie Clarke copywriter. This award got us to the Cannes Lions International Festival of Creativity.

INSIGHT

Sitting for extended periods of time without changing positions is harmful for your focus.

CONCEPT

69 sitting positions to keep the students spoiled for choice, bound into a handbook to be sent to university libraries all around the country. Launched in the most sat-down time of the year for students: Exam season.

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