RED BULL
Kama-Sitra. Increase the presence of Red Bull among students.
Agency: Young Dogs
Client: Red Bull
Campaign, PR
Young Dogs Cannes Gold Award
Credits
Katie Clarke - Copywriter
Publications
Increase the presence of Red Bull among students in moments of need. Red Bull vitalizes body and mind. This extremely fun briefing lead to a Young Dogs Cannes Gold Award with Katie Clarke copywriter. This award got us to the Cannes Lions International Festival of Creativity.
INSIGHT
Sitting for extended periods of time without changing positions is harmful for your focus.
CONCEPT
69 sitting positions to keep the students spoiled for choice, bound into a handbook to be sent to university libraries all around the country. Launched in the most sat-down time of the year for students: Exam season.
