PIT VIPER

THE ONLY FAST IN FASHION WE FUCK WITH. A statement against, well I guess you can take a guess.

TRUTH

Pitviper sells the 'fastest' shades in the business, but the fast in fashion is not always a good thing. Fast fashion sucks. It's cheap, wasteful, and boring. But there's one kind of Fast Fashion worth embracing.

CONCEPT

The world's first 100mph runway that embraces fast in fashion. Pit Viper crash the fashion week to model their new collection of fast glasses, with a 100mph runway. Instead of walking the catwalk they ride jet skis dirt bikes, rollerblades, BMX, longboards. Literally the world fastest fashion show, for the fastest glasses.