UNIVE
PAS-OP-POP
Agency: DEPT
Client: Unive
PR, OLV
Credits
Creative director: Ramin Bahari
Senior copywriter: Stan Severin
Art director: Luca Izarin
Editor: Pieter Bokhorst
Productiehuis: TEN
Director: Philip Fountain
Dop: Gabor Deak
Producer: Floris Boeren
Producer: Ingeborg Polet
PROJECT
Drivers slow down when something reminds them of children. Univé believes every child should be able to play outside safely. That’s why we reimagined Victor Veilig, a modern watch-out figure designed by children, helping make neighbourhoods safer.
LAUNCH
The campaign launched with Dafne Schippers, the fastest woman in the Netherlands, inviting children to submit their drawings for a new safety figure.
