GREENPEACE
Greenpeace seeks future deceased
Agency: Young Dogs
Client: Greenpeace
CAMPAIGN, OOH, PR
Creative
Young Dogs Cannes Gold Award
Credits
Job Jovanovic - Creative
INSIGHT
UNESCO Convention on the Protection of the Underwater Cultural Heritage Burial Act 1857 Prohibits the excavation or removal of human remains without a license.
CONCEPT
Protect the ocean from deep-sea mining and oil drilling by turning your final resting place into an act of resistance. Choose burial on the ocean floor, where your grave becomes protected ground, as grave robbery is illegal. A site that can never be drilled, excavated or destroyed. It offers a natural burial and a chance to improve the world, even after your death. "Greenpeace offers people immortality as activists."
